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Sanpellegrino CIAO! at SXSW
Value Proposition
Participate in a true Italian experience while sampling Sanpellegrino CIAO! and receiving complimentary personalized tote bags.
Results
Brand Socialite not only introduced a new product line to 228,000 SXSW attendees, but they also shifted the brand narrative, showing that Sanpellegrino CIAO! is as exciting for younger audiences as it is nostalgic for long-time fans.
Challenges
Introducing a new product line with first-time setup elements and multi-agency coordination.
Facilitating personalization of tote bags by registering consumers and delivering custom messages to be heat pressed on tote bags.
Managing high foot traffic, long lines due to spotty WiFi, and three days of repeated consumer experience delivery.
Expanding consumer perception of Sanpellegrino to highlight its appeal to a younger audience.
Objective
Drive awareness and trial for the new Sanpellegrino CIAO! line by introducing it to consumers at SXSW for the first time and shifting perception of Sanpellegrino from an “older” brand to one that resonates with younger audiences.
Strategy
Sampled CIAO! at SXSW with a pastel, custom-made Italian-style kiosk, an Amalfi-inspired backdrop with umbrellas.
Coordinated seamlessly with other two partner agencies including the on-site heat-press vendors to deliver sought after personalized tote bags.
Executed the entire registration and flow with spotty WiFi, maintaining a smooth and consistent experience.
Elevated inclusivity: one Socialite using sign language sparked positive social media reaction.
La Fête du Rosé Wine x Hyatt Hotels
Results
Brand Socialite turned a challenging venue into a high-performing opportunity, delivering a standout Rosé Day experience to 100 consumers that strengthened brand presence and successfully drove product sales for La Fête du Rosé.
Challenges
Navigating the first in-person activation during the pandemic required following COVID protocols.
The poolside venue did not normally offer rosé, risking low engagement and sales.
Needed to create an environment that felt elevated and brand-forward within a casual outdoor setting.
Required cohesive production and staffing to maintain a luxury feel despite the venue’s limitations.
Objective
Bring La Fête du Rosé’s partnership with Hyatt Hotels to life through a high-end, immersive Rose Day activation that combined sampling, branded moments, and elevated hospitality.
Strategy
Produced Rosé Day event at the Andaz San Diego, designed as a fully branded, upscale experience.
Curated custom floral arrangements, a floral feature wall, and a branded bar to reflect La Fête du Rosé’s vibrant, elegant identity.
Developed a customized drink menu tailored specifically for the venue and audience.
Vetted and hired a professional photographer to capture branded visuals and guest content.
Carefully curated a mood board of uniform options for client selection.
Our diverse team of Socialites were carefully selected to deliver premium hospitality and sample consumers.
Value Proposition
Experience a luxury poolside environment to connect and enjoy La Fête du Rosé wine following the return to in-person gatherings.
Maison Perrier x New York Fashion Week
Results
By combining strategic partnerships and high-touch engagement, Brand Socialite drove social media engagement across all three fashion houses, reaching a combined audience of 362,000 followers. We helped Maison Perrier cut through the noise of NYFW 2025, driving consumer interest and reinforcing Maison Perrier’s presence within the fashion community.
Challenges
The high-speed nature of NYFW limited the window for attendee engagement, requiring Socialites to adapt quickly and prioritize impact.
Initial product placements in select areas saw lower foot traffic than anticipated.
Brand Socialite resolved this tension by dynamically repositioning teams in real time, ensuring maximum visibility and meaningful consumer interaction without disrupting show flow.
Objective
Secure strategic partnerships with top fashion houses during New York Fashion Week to showcase Maison Perrier products to target consumers through engaging samplings.
Strategy
Identified and secured partnerships with FDLA, Art Hearts, and The Bureau for Maison Perrier, enabling on-brand product distribution during the runway shows.
Deployed Socialites to engage attendees in high-traffic zones, including VIP sections, backstage moments, and runway entrances.
Created one-on-one touchpoints that sparked interest in purchasing and recommending Maison Perrier beyond the event.
Earned positive recognition from event organizers for maintaining a strong, polished brand presence throughout each activation.
Maison Perrier branding was featured on step-and-repeats and in magazine ads.
Value Proposition
Enjoy the fashion-forward, chic atmosphere of NYFW, complemented by French sparkling water, Maison Perrier, across multiple fashion shows.
NEFT Vodka x San Diego Women’s WTA 500
Results
By aligning NEFT Vodka’s mission with a premier sporting event and executing with precision, Brand Socialite helped drive 17,000 ticket sales, 1.87 million TV views, and strong sales impact, proving that purpose-driven partnerships can deliver measurable results at scale.
Challenges
Coordinating appearances and interactions involving high-profile celebrities and athletes, including Andrudh Pisharody (Never Have I Ever), tennis players Daria Kasatkina and Storm Sanders, Olympic swimmer Michael Andrew, and The Bachelor alumni Hannah Godwin and Dylan Barbour.
Objective
Align NEFT Vodka with its core value of supporting underserved communities while increasing brand awareness and driving sales through a high-impact collaboration with NEFT Vodka and VOSS Water as VIP sponsors of the San Diego Open Women’s WTA 500.
Approach
Designed a premium VIP experience that reflected NEFT’s values while appealing to an influential, high-profile audience.
Sampled thousands of branded cocktails, representing tens of thousands of dollars in value.
Managed on-site engagement that contributed to strong event performance.
Leveraged the elevated setting to drive trial, brand affinity, and measurable increases in overall product sales.
Value Proposition
Attend a VIP tennis experience with opportunities to engage with celebrities while enjoying specialty NEFT Vodka cocktails.
High Noon Golf Tournaments
Results
By combining interactive promotions with well-trained brand ambassadors and consistent execution, Brand Socialite helped High Noon Spirits achieve strong consumer engagement and sustained brand visibility across over 170 golf events.
Challenges
Coordinating staffing, training, and logistics across a large volume of events with varying formats and requirements.
Brand Socialite had standardized training, advance planning, and on-the-ground coordination, ensuring seamless execution at scale.
Objective
Engage consumers and increase brand awareness for High Noon Spirits through more than one hundred sampling and promotional activations at golf tournaments across California while delivering a consistent, high-quality brand experience at every stop.
Strategy
Led high-touch product sampling to introduce High Noon Spirits to new and returning consumers.
Added an interactive rainbow prize wheel to boost excitement and participation.
Distributed branded giveaways—including visors, fanny packs, and sunglasses—to extend brand visibility beyond the event.
Maintained a polished, energetic presence that aligned with High Noon’s fun, approachable brand personality.
Value Proposition
Hydrate with High Noon and receive complimentary giveaways as a refreshing break from long days in the sun at golf tournaments.
Tequila Centinela x Monterey Car Week
Results
By pivoting under pressure and obsessing over the details, Brand Socialite ensured Tequila Centinela stood out during Monterey Car Week, delivering a luxury experience worthy of the brand’s heritage to 100,000 consumers.
Challenges
The custom bar, back bar, and bottle glorifier did not arrive as planned, requiring immediate on-site pivots.
Security delays and tight timelines during Monterey Car Week added pressure to setup and service.
Craft ice being too large required real-time adjustments.
Brand Socialite improvised refined alternatives on-site, ensuring the bar presentation, service, and guest experience remained elevated and uninterrupted.
Objective
Bring the elegance and heritage of Tequila Centinela to life during Monterey Car Week by delivering elevated, luxury-forward bar experiences at both The Quail Lodge and RM Sotheby’s auction, positioning the brand seamlessly alongside some of the world’s most prestigious automobiles.
Strategy
Designed and executed a full custom branded bar with curated florals and polished finishing details.
Created and installed branded decals on-site to ensure visual consistency across all touchpoints.
Delivered bespoke cocktail menus, pre-batched cocktails, premium garnishes, and custom cocktail picks.
Incorporated custom cube craft ice for specialty cocktails to reinforce a premium presentation.
Built a refined back bar display using Tequila Centinela product and POS materials.
Sourced professional models and coordinated luxury-forward uniforms, including dresses and shoes, to elevate guest interaction.
Managed on-site production and logistics, including ice storage solutions and service flow.
Captured and executed social media content on-site, highlighting both the tequila experience and the luxury cars featured at RM Sotheby’s.
Value Proposition
Experience a luxury car auction firsthand while mingling in an upscale setting and enjoying cocktails and sips of Tequila Centinela.
UNDEFEATED x Air Jordan
Results
By anticipating consumer needs and adapting in real time, Brand Socialite transformed environmental challenges into opportunities for meaningful engagement. They not only delivered much-needed relief in the heat to 3,046 consumers but also reinforced strong brand affinity for both Essentia Water and Maison Perrier.
Challenges
High temperatures and heavy foot traffic significantly increased demand, making it difficult to keep hydration stations fully stocked.
Limited recycling bins and trash cans created waste-management challenges.
Windy conditions complicated setup and required additional stabilization to maintain a polished presentation.
Brand Socialite resolved these tensions by staying highly responsive—refilling stations frequently, adjusting distribution strategies, and reinforcing displays—ensuring a seamless guest experience despite environmental and logistical constraints.
Objective
Support the UNDEFEATED x Air Jordan 4 Friends & Family launch in Downtown LA by sampling Essentia Water and Maison Perrier, in order to keep attendees comfortable in heat while driving positive brand engagement in a fast-moving, high-traffic environment.
Strategy
Deployed Brand Socialite teams to establish multiple hydration points throughout the event.
Set up a hydration tent stocked with iced Essentia Water in the parking lot for early morning lineups.
Placed barrel coolers at event check-in and wheelbarrows filled with Essentia Water inside the venue to ensure constant access.
Distributed water continuously throughout the day to thousands of attendees
Encouraged guests to scan QR codes to engage further with the brands.
Adapted activation flow in the afternoon, transitioning from Essentia Water distribution to preparing the space for the Maison Perrier setup.
Executed an eye-catching Maison Perrier display despite windy conditions, drawing steady consumer interest and sampling.
Value Proposition
Consumers waiting in line to purchase the Undefeated x Air Jordan 4 sneakers were offered Essentia Water. Later in the day family and friends enjoyed an upscale Maison Perrier experience.