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Brand Socialite orchestrated numerous activations throughout California at the concerts of country singer Thomas Rhett's "Bring the Bar to Your Tour."
Brand Socialite collaborated with Dos Primos Tequila, brand endorsed by Thomas Rhett, to carry out activations at three of his California concerts.
Our Socialites underwent comprehensive brand training and donned black dresses paired with bandanas to blend into the country music ambiance.
The Dos Primos Tequila team sent branded bars and POS materials to our talent, who then autonomously arranged their demonstration areas at the activations.
Our team successfully sampled more than 200 consumers and created high-quality social media content, including photos of consumers enjoying the cocktails.
Case Study: Dos Primos Tequila, Thomas Rhett Concerts
Brand Socialite collaborated with Hennessy to craft an exclusive Supperclub dinner experience for in-person board meeting of the Thurgood Marshall College Fund.
Every course was paired with a Hennessy XO cocktail, showcasing favorites such as the X.O. Old Fashioned and the X.O. 75. The night ended with a toast featuring Hennessy X.O. poured over coffee-infused ice cubes.
Among the distinguished guests were top executives from prominent companies including Coca-Cola, JP Morgan and Wells Fargo.
Every detail was meticulously chosen to cultivate an intimate speakeasy atmosphere, including the elegant purple floral arrangements, the rich black velvet drapes, and the DJ’s playlist.
TMCF attendees were thrilled to reconnect and celebrate their valued partnership with Hennessy.
Case Study: Hennessy XO Supperclub Dinner for TMCF
In honor of Pride Month, Brand Socialite organized and managed a vibrant High Noon Pool Party at Hotel Paradox in Santa Cruz.
Our Socialites engaged with more than 100 consumers, selling over 70 cans of the product. They captured numerous high-quality photo and videos.
The three-hour activation took place alongside the hotel's pool to attract the highest foot traffic from party-goers.
Attendees had the opportunity to spin a rainbow prize wheel, with a chance to win summer-themed promotional items such as visors, fanny packs, drink koozies, sunglasses, and more.
Our Socialites received brand training and were provided with the necessary uniform, consisting of white skirt and blue High Noon T-shirts.
Case Study: High Noon Spirits Pride Pool Party
Brand Socialite successfully implemented an experiential marketing campaign that brought to life La Fete du Rose Wine's collaboration with Hyatt Hotels.
The product completely sold out within a mere 2 hours, necessitating the borrowing of extra bottles from another Hyatt property. In total, we sampled our offerings to 50 consumers, selling 12 bottles and 30 drinks.
The Hyatt Hotel expressed a desire to retain the cart, as seen in the photo, for the entire summer to use at their pools.
La Fete du Rose successfully secured a permanent spot on the account's menu with a dedicated "Rosé All Day" section.
These accomplishments cemented La Fete du Rose's national partnership with Hyatt Hotels for the next three years.
Case Study: La Fete du Rose Partnership with Hyatt Hotels
Brand Socialite successfully implemented an experiential marketing campaign that brought to life La Fete du Rose Wine's collaboration with Hyatt Hotels.
The four-hour activation featured floral arrangements, a branded bar, a DJ, a professional photographer, and a diverse team of promotional models. Every aspect was meticulously planned, from the branded floral wall to the customized drink menus and the uniforms worn by our BAs.
Our team successfully sampled 100 consumers and achieved sales of five bottles and thirty glasses of La Fete du Rose wine.
One notable challenge was that the venue wasn't an ideal match for the brand, as rose wine isn't commonly consumed at this poolside bar. However, we managed to overcome these obstacles and contribute to generating sales nonetheless.
Case Study: La Fete du Rose, Rose Day
Brand Socialite collaborated with NEFT Vodka and VOSS water to sponsor the VIP area at the San Diego Open Women's WTA 500.
The 7-day event at a nonprofit venue corresponded with NEFT Vodka's brand values and dedication to aiding underserved communities.
The refreshing signature cocktail, "The Smash," was created and served using NEFT Vodka, Lavender Syrup, and VOSS sparkling water.
VIP attendees included actor Andrudh Pisharody from Netflix show "Never Have I Ever", tennis players Daria Kasatkina and Storm Sanders, Olympic swimmer Michael Andrew, and "The Bachelor" contestants Hannah Godwin and Dylan Barbour.
Our team sampled 1,200 cocktails, equivalent to a value of $20,000. Additionally, the activation led to the sale of 17,000 tickets, garnered 1.87 million TV views, and contributed to a notable boost in overall product sales.
Case Study: NEFT Vodka San Diego Open WTA 500
Nestle approached us to activate four grassroots activations in two markets: LA and Miami.
Our Socialites handed out coupons and cans of Sanpellegrino ZERO sugar added Italian Sparkling Drinks to the brand’s target consumers surrounding cultural moments
Socialites were handpicked in both cities following Nestle/Sanpellegrino’s strict brand ambassador guidelines
We utilized a Rivian R1T 2023 electric truck frunk (front trunk), as a cooler and “wow” factor for consumers
Sanpellegrino reposted our Hollywood sign photo on their IG account, which has 67k+ followers, indicating that our photos were of high quality
Case Study: Sanpellegrino Grassroots Marketing
Brand Socialite joined forces with Starward Whisky for a series of off-premise activations in the weeks leading up to Father's Day.
In six activations, our Socialites engaged 234 consumers, offering samples of Twofold, Nova, and Solera Whiskys. Their efforts led to the sale of 51 bottles.
The six wet/dry promotions occurred in various independent liquor stores across Southern California, including San Diego and Orange County.
Our Socialites, with their individual tables, contacted the accounts 72 hours beforehand to check Starward Whisky inventory and relayed the information to the client to ensure a seamless sampling experience.
Socialites captured photos used to create engaging carousels and short videos for social media, sparking notable engagement and increasing interest in the Starward brand.
Case Study: Starward Whisky Father's Day Program
Brand Socialite executed off-premise activations for Starward Whisky with a bottle engraver.
Multiple bottles of Starward Whisky were engraved for consumers in Costa Mesa and Glendale.
A professional engraver outlined the design using a marker and then carved into the glass using an engraving pen.
Consumers gave the bottles as gifts during the holiday season.
Case Study: Starward Whisky Off-Premise Engraving
Brand Socialite is partnering with Tequila Komos to support the launch of their Private Client Director program with Wally’s.
5 bottles of Tequila Komos were engraved at the Wally’s Headquarters.
A professional engraver outlined the designs using a glass marker before carving into the bottle with an engraving pen.
Gilding wax in gold and silver was applied to the engraved words, making them stand out against the bottle.
