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Case Study: Sanpellegrino ZERO at Smorgasburg NYC & LA
To support the launch of Sanpellegrino ZERO, Brand Socialite brought the brand to life through a series of 40 experiential activations—20 in New York City and 20 in Los Angeles—at Smorgasburg, one of the country’s most iconic open-air food markets.
Smorgasburg, known for attracting a diverse, food-loving crowd every Saturday, offered the ideal setting to engage Sanpellegrino’s target audience: young, multicultural, and flavor-forward consumers.
Attendees were invited to sample Sanpellegrino’s new zero sugar added Italian Sparkling Drinks, with brand reps distributing complimentary cans and sharing the story behind the product. QR codes on-site linked directly to Amazon, giving consumers instant access to a discount and a seamless path to purchase.
Sanpellegrino x Smorgasburg
Case Study: La Fête du Rosé at Andaz Hotel San Diego
To bring La Fête du Rosé's partnership with Hyatt Hotels to life, an unforgettable Rose Day event was produced at the Andaz Hotel in San Diego. The four-hour activation was designed with a keen attention to detail, ensuring an immersive brand experience for all attendees.
The event featured custom floral arrangements, a branded bar, and a stunning floral wall, all curated to reflect the brand's vibrant, elegant identity. A professional photographer captured the essence of the event, while a DJ set the mood for the day, creating a lively and celebratory atmosphere. Additionally, the bar was designed with a customized drink menu to further enhance the experience.
Despite some challenges, such as the venue’s typical offerings not aligning with rosé wine's usual consumption patterns at the poolside bar, the activation was a resounding success. Every aspect of the event was executed with precision, creating a lasting impression and driving engagement for La Fête du Rosé.
La Fete du Rose - Rose Day
Case Study: High Noon Spirits Golf Tournament Activations Across California
To build awareness and drive trial for High Noon Spirits, Brand Socialite designed and executed a series of interactive activations at golf tournaments throughout California.
Set against the relaxed, social backdrop of the golf course, the activations invited attendees to sample High Noon’s refreshing offerings while engaging with the brand in a fun and memorable way. A custom rainbow prize wheel added a playful touch, giving participants the chance to win branded merchandise including visors, fanny packs, koozies, sunglasses, and more.
Every brand touchpoint was carefully considered—from the interactive elements to the polished on-site presentation. Branded uniforms and in-depth product education ensured the team represented High Noon with energy, style, and accuracy, making the experience both cohesive and impactful.
High Noon Spirits Golf Tournaments
Case Study: La Fête du Rosé Wine & Hyatt Hotels Collaboration
An exciting experiential marketing campaign brought La Fête du Rosé’s partnership with Hyatt Hotels to life, captivating guests with an engaging and immersive brand experience.
The activation was a major success, with the product selling out within just two hours. Attendees had the opportunity to sample La Fête du Rosé, boosting brand awareness and sparking excitement around the product.
Following the event, Hyatt Hotels requested to keep the branded cart (featured in the photo) throughout the summer for use at their poolside locations. Additionally, La Fête du Rosé was successfully added to Hyatt’s permanent menu with a dedicated “Rosé All Day” section.
This campaign marked the beginning of a three-year national partnership with Hyatt Hotels, solidifying La Fête du Rosé’s presence in the hospitality industry and paving the way for continued success.
La Fete du Rose Partnership with Hyatt Hotels
Case Study: NEFT Vodka & VOSS Water at the San Diego Open Women's WTA 500
For the San Diego Open Women’s WTA 500, Brand Socialite partnered with NEFT Vodka and VOSS Water to sponsor the exclusive VIP area, aligning with NEFT Vodka’s commitment to supporting underserved communities.
The 7-day event took place at a nonprofit venue, reflecting the shared values of the brands. A signature cocktail, "The Smash," was crafted using NEFT Vodka, Lavender Syrup, and VOSS sparkling water, providing a refreshing experience for VIP guests.
The VIP area saw attendance from notable figures including actor Andrudh Pisharody (Netflix's "Never Have I Ever"), tennis stars Daria Kasatkina and Storm Sanders, Olympic swimmer Michael Andrew, and "The Bachelor" contestants Hannah Godwin and Dylan Barbour.
The event was carefully executed to enhance the experience, adding a unique and stylish touch to the prestigious tournament.
NEFT Vodka San Diego Open WTA 500
Brand Socialite is partnering with Tequila Komos to support the launch of their Private Client Director program with Wally’s.
5 bottles of Tequila Komos were engraved with the family name at the Wally’s Headquarters and shipped directly to the client.
A professional engraver outlined the designs using a glass marker before carving into the bottle with an engraving pen.
Gilding wax in gold and silver was applied to the engraved words, making them stand out against the bottle.
